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Sunday, January 30, 2011
Monday, January 24, 2011
sugarlush.
OK here is a blog for you to take a look at. The name says it all. Dig in, I am sure there is someone here that will LOVE IT!!
Thursday, January 20, 2011
Tech priorities for new Congress: From old to new | Politics and Law - CNET News
I think this is something that all of us should be cognizant of. My personal feeling is that out people in congress will do what it takes to support those who fund their re-election and that may not be in the best interest of the electorate.
The Internet has changed the communication methodologies and in a sense has given power to the people. Some of that will be bad (like everything else) however the majority of that will be good. We will not be left in a vacuum, we can be and will be heard - if we want to.
I have seen recently about the old cliche regarding freedom of the press however that was only to those who owned a press. Today we all have the ability to make noise and we should not give that up. This is not China - don't let it become closed.
Get vocal with that elected official and let them know if you do not do right all the money the telecoms provide you will not be enough to get you elected again.
Friday, January 14, 2011
The New Rules of Branding Your Business Online
The New Rules of Branding Your Business Online: "The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction."
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This is a really good read. All 9 of the rules that the writer's (Inc. Staff) lay out here make a great deal of sense. They are worth thinking about and seeing how you fit in with them.
Too many corporate social media attempts today still think of it as a self promotion tool, it's kind of arrogant in a way.
I particularly like no. 8. Make sure your About Us page on your web site tells people who you and your company 'really' are. I remember in the middle 90's you could join a newsgroup but would be removed for self-promotion. We countered that by having a really good signature line and it worked.
Being in the travel business at the time you would join some travel group where people would ask questions of members of the group. You could answer there question as if in a conversation 'with friends'. Give them the all the information FREE, even little side benefits and then sign off with your name. However you were allowed to have a 6 line signature and that would tell the whole story. I know people who make their phone ring a great deal from this. Never promote in the group, let your signature say everything. Why? Because people read it.
When finding a web site of interest I will always go to the About Us page and look it over. If that page does not come off friendly and I cannot find out anything about the company I generally will not stay on the site. There is also a lack of trust is the company does not want to say much about themselves in a place that was meant for just that.
Use the About Us page to present yourself in the best light, use your blog to solve problems for people.
Thursday, January 13, 2011
Q&A: The Big Gay Ice Cream Truck's Crazy Twitter Ride | Social Media Marketing & Networking | Business News Daily
Here are two people that have really discovered the way to use social media and in a more direct way, Twitter.
It is a fun read and for a small retail business it is right on. No cost!
Wednesday, January 12, 2011
Your app likely won’t make you rich | Analysis & Opinion |
This article deals with app development however the concept will work for more than app's. It is a market first approach and you could use the same methodology for social media applications.
See what is being used, look for what is that you could bring to that market and make it better. Apply your tools and knowledge.
Many years ago (early 60's), when I was an assistant purchasing agent in a hospital in East Orange NJ, I saw a quotation by Thomas A. Edison; "There's a better way to do it better - find it!" I guess that could be the one thing that drives me to this day.
How can we get better at everything we do? That includes living, family, work, and play.
It's all about FOCUS - focus on the market and stay tuned in.
Tuesday, January 11, 2011
Corporate Blogging Insights From C-Suite
Interesting on Corporate blogging. There is a chart on why some organizations go into blogging and the comment, "If you can't beat'em, join'em" is part of what you see.
My question is; "Do they get it?" I am not sure.
Gaining customers is a great idea through becoming an authority within the industry works. Keeping customers and employees informed is a GREAT one. Employees will hold your feet to the fire and in today's age of transparency that is a good thing.
I will keep saying it, blogging (Twitter, Facebook, et al) is nothing but a conversation with your public and your friends.
Sales has always been about buying from friends. You need to create that rapport. You buy from people you believe in, people you trust, people you feel you know. Do you call them friends? Not necessarily however the demands are about the same.
You have to use these tools to show who you are as well as how you can help. You have to open that conversation not spiel.
Thursday, January 6, 2011
Five Leadership Strategies That Can Make or Break Your Business in 2011 | More Than A Minute | How to Be an Effective Manager in Today's Changing World | By Holly G. Green
The link below is to a post by Holly G. Green and is aimed at leadership thinking. In your world you are the leader so reading this for both business and personal is not a bad idea.
Want to take your blog to a new level this year? Get out and READ! Find out what others are doing. This is a good place to start.
Wednesday, January 5, 2011
Ignite Your Passion in the New Year: Online Collaboration «
Not only did I read this I did the unheard of, I printed it.
This is something we need to do every day, week, month or year, Ignite Your Passion! What do you really want to do, be, or have? I have difficulty with this only because I sometimes feel like others have to be on the same page and then I discover that is not true. It's my PASSION and therefore I have to follow up on it.
Take it and run.
One more blog post today and I will set a record.
3 Goal-setting Tips That Don’t Work (And 3 That Do): Online Collaboration «
OK read this and then follow through. Do we do that? Follow through? Well some of us will and some won't. Tomorrow is a new day so you can try again.
If you keep thinking about it one day it will work. How about that.
5 Reasons Your Website Isn’t Attracting Leads
If you have a website, considering a website or helping someone else with a website, you should read this. Very simple but some things that you should consider.
Hey, this goes for a blog also. Are you in touch with who is reading your blog? Could you do something to encourage them to pass you blog around?
Saturday, January 1, 2011
Happy New Year 2011
I hope you are planning for a Very Happy and Great 2011 with of course good health, great wealth (of all kinds) and some adventure thrown in. Challenge yourself to be better, to grow and to learn. This is the way.
I also suggest that you add Seth Godin’s blog to your list of daily reading. I have talked about Seth before and have linked to him on many occasion an this New Year is one of them. Please check out “Maybe next year” (written Dec 30, 2010). It is a very worth while read.
This is a new year and a new day. There is a fresh start every day.
HAPPY NEW YEAR! – and yes I am shouting.
Happy New Year 2011
I hope you are planning for a Very Happy and Great 2011 with of course good health, great wealth (of all kinds) and some adventure thrown in. Challenge yourself to be better, to grow and to learn. This is the way.
I also suggest that you add Seth Godin’s blog to your list of daily reading. I have talked about Seth before and have linked to him on many occasion an this New Year is one of them. Please check out “Maybe next year” (written Dec 30, 2010). It is a very worth while read.
This is a new year and a new day. There is a fresh start every day.
HAPPY NEW YEAR! – and yes I am shouting.
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